The Power of Rice

Bizen, in the tradition of Japanese beauty, combines the treasures of nature with technology. Rice fermentation releases precious ingredients good for your skin such as amino acids and ceramides with moisturizing, antioxidant and anti-aging properties.

Rice grains

Natural Skincare

A hybrid texture for deep cleansing, optimal moisturizing and an intimate moment of self-care.

The generous lather gently cleanses the face, leaves the skin feeling soft and moisturized.

Bizen Double Cleansing Ritual Set

The Cleansing Make-up Remover Balm and the Rice Ferment Moisturizing Soap wrapped in a traditional furoshiki handmade in Kyoto

Double Cleansing

The Essence and Elegance of the Japanese Beauty Ritual

Begin makeup removal and skin cleansing with an oil-based cleanser. This essential phase thoroughly dissolves water-resistant makeup and sunscreen and, if necessary, excess sebum.

Follow with a water-based foaming cleanser to cleanse the skin. The generous, creamy lather of Bizen Soap respects the skin barrier. It purifies the complexion while perfecting cleansing.

Your skin, now perfectly cleansed and tranquil, is ready to receive the benefits of the rest of your skincare ritual. Purity and calm are the essence of the double cleanse, elegant routine with its roots in Japanese beauty.

A Guide to Self Massage



Inspirations from Japan

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The "kissa", Japanese cafés from another era

Tokyo, a city in perpetual motion, seeks to stop for a moment, only to set off again. Zen escapes. Amongst them, havens of affection: the "kissa", short for "kissaten", those Japanese cafés from another era which became popular after the war because they offered rare access to music.

perm_identity Florence Miette

Bizen Soap Workshop

The first Japanese cosmetics were created by hand in the kitchen by women, from rice and other natural treasures. The Bizen soap workshop is rooted in this philosophy...


Science and Nature

The powerful alliance of science and the treasures of nature...


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