The Emptiness and the Fullness

At a time when a "good" New Year resolution feels more like an obligation, there may be a gentler way to take care of yourself to start the year.

Subtract rather than accumulate.

Undo rather than do.

And from the emptiness, let the full be born.

In Japan, “if you want to honor a man or an object, give him space." Perhaps it is because they lack space so much that the Japanese are keen to create it. Like a Japanese artist who leaves a blank space on his or her canvas to compose a void and make room for meaning. Hiroshi Sugimoto's photography is a beautiful example of this minimalist philosophy where blank space allows the subject to bloom.

We at Bizen are inspired by this philosophy so we devote ourselves to the essentials: natural ingredients for greater effects, simplicity of gesture that does not burden itself with cotton pads, a sleek and refined packaging for the soap, the delicate fragrance of rice. Calm and tranquil.

Photography : Hiroshi Sugimoto

Quote : Nicolas Bouvier Le vide et le plein